You may say a lot about the digital marketing business, but you can’t claim it’s mundane.
Digital marketing Virginia Beach professionals and business owners always have something new to learn, whether it’s a game-changing technology that’s upending the industry or new trends and ideas to help you fine-tune your own plan to sell more from your business and remain ahead of the competition.
When it comes to technological advances, 2022 has not disappointed.
1. Automation’s Continued Rise
What comes to mind when you hear the phrase “automation”? If you’re like most marketers, you’re definitely thinking of email automation – automatic nurturing drips, promotions, and other such things. However, automation entails far more than simply emails.
SMS automation, chatbots, and other tools may all be automated to provide consumers with a fantastic online experience – and marketers with the data they seek.
Ascend2 discovered that over 75% of customer lifecycle were automated to some level in February 2022. Advertisers have more time to improve communications, analyze data, and guarantee that every point of contact is a chance for success by streamlining more and more tasks along the customer experience.
Furthermore, automation systems assist marketers in gathering more information about prospective clients, allowing for not just more, but more relevant communication.
Marketing departments, for example, may set up abandoned cart SMS notifications, inaction emails, page-closing pop – up ads that offer users promotional coupons based on their history – the options are limitless.
As more teams begin to use automation, it is evident that those that do not will be at a competitive loss in the future.
2. Email is Still King
Email has long been an important component of any digital marketing strategy for Virginia Beach IT companies, but with advancements in automation and data collection, email campaigns are now more effective than ever.
Before we proceed, it is critical to distinguish between an automated email and a promotional email.
Sales advertisement are one-time messages that firms send out manually, such as a weekly email offering special deals, discounts, new items, and other promotional-style messaging. Messages prompted by user activity, such as when a user discards a basket, subscribes to a newspaper, or makes a purchase, are examples of automated messages.
Marketers may benefit greatly from the data utilised to deliver automated email campaigns. You may send emails based on a shopper’s prior purchases to propose new things they would want to buy next. If a customer abandons an item in their shopping cart, you may give them a reminder, a promotional code, and even a few comparable goods that may complement their purchase. Personalizing email correspondence and detailed messaging are critical components of every effective digital marketing strategy and may significantly increase your bottom line.
3. SMS Marketing is Growing in Popularity
SMS marketing is a novel approach that has offered marketers a direct route to their customers in recent years. Customers choosing to provide a brand their personal cell phone number is no easy undertaking, so creating a campaign might be difficult. But if done correctly, that challenge may provide wonderful results.
Why has SMS marketing become so popular? Because it allows marketers to communicate with patrons who opt-in on the same devices from which they purchase. In 2021, mobile commerce is expected to grow by 12.2%. SMS is a key differentiator for mobile commerce because of its capacity to engage with clients on such a personal level.
However, tremendous power comes with great responsibility. Consider SMS texts to be more personal and urgent than emails. Begin with automatic messages driven by your customers’ actions, then progress to promotional communications around major events, holidays, or discounts.
Keep your communications brief and simple to ensure they are beneficial to your customers.
In 2021, SMS drove 106% more orders than in 2020. Omnisend —
These developments indicate a definite shift toward more useful, data-driven engagement between businesses and their consumers.
If you don’t use technology that enable this type of communication in your firm, you risk slipping behind.