Brands that ignore the reach and power of social media advertising are overlooking major digital avenues for client connection in today’s digital age. As per Hootsuite’s 2022 Social Trends Report, 80 percent of advertisers perceive value in social networking sites and are certain of a Return on Investment (ROI) since it may assist gather vital consumer insights and increase other marketing initiatives. Thus, experts at digital marketing agency Virginia suggest brands to choose social media channels carefully.
Marketers may use social media to increase lead acquisition, and a well-executed social media plan can enhance search results, attract more website visitors, and raise conversion rates.
But how can you create a successful social media strategy if you have no idea which platforms to use? With so many alternatives, deciding if your company should use Facebook, Instagram, Twitter, or TikTok to develop an online presence may be difficult.
What are the goals of your social media strategy?
It’s critical to be able to connect your social media platforms to your strategy’s high-level goals. If you can’t articulate why or how a certain platform will enable you to reach your objectives, you should probably avoid using it.
To raise brand recognition, use social media.
Since a first start, choose well-established channels with a vast audience, allowing you to target a diverse group of people. If you know your personas and discover that marketing on a network like TikTok, for instance, might help you connect with a younger, more visual population, keep popular and specialized platforms in mind.
Paid marketing is one of the most successful ways to raise brand recognition and expand reach. So spend some time researching the various social media advertising choices. For example, Facebook’s marketing platform is well-known for delivering remarkable returns.
What social media platforms do you target audience use?
You must evaluate where your audience interacts online once you’ve linked your objectives with your social media platform decision. If your client category is 70-year-old ladies, creating an Instagram profile for your small business IT solutions company may waste time. Similarly, if you’re exclusively targeting guys, there may not be a compelling case for marketing your business on Pinterest.
Social media analytics inform the finest and most successful social media tactics. These data-driven analytics will guarantee that your strategy and channels of choice provide the most relevant, tailored strategy possible, increasing your conversion possibilities.
What channels do your rivals use?
Considering what social media platforms your rivals use is just as essential as studying your target audience’s platforms. This will serve as a benchmark against which you may assess industry activities and make judgments.
What kind of content do they post, for example? Do they make content for specific platforms? How often do they update it? What percentage of their posts receive likes or shares? Examining how involved your rivals are on social media and how well their audience responds to what they publish can offer you valuable data that you can use to ensure your strategy’s effectiveness.
What type of content do you want to make?
This is an essential subject since there are many forms of content, some of which will complement your company goals and brand image and others that will not. Furthermore, some material types will be better suited to some social networks than others.
If you’d like to contribute industry news, corporate announcements, or whitepapers,
These content types are often suited for B2B audiences, primarily found on professional sites like LinkedIn. Suppose you have a business Twitter account or a personal one that you use for work. In that case, these are also great places to connect with other professionals and share industry-specific material.