Category: Digital Marketing

How to use Digital Marketing to Reach more Audience Online?

You can have the most visually beautiful online business with a simple layout, high-quality products supported by excellent customer service, and unlimited marketing funds. However, none of these counts until you reach and engage the correct audience for your business.

Digital marketing Virginia professionals suggest that you must first determine your brand’s relevant audience to bring the correct traffic to your internet store and improve sales. You want to know who they are, what they treasure, and how they utilize each platform at different points of their purchasing journey, from curiosity to choice and advocacy.

The following are some strategies for identifying and engaging the correct audience through digital marketing.

  1. Discover What Is Valuable to Your Audience

As company owners, you must be having access to nearly endless amounts of data. Google Analytics and Search Console can show you how customers found your business and what they did after they arrived. Facebook Insights and Ad Manager may tell you about your followers’ and customers’ age, geography, relationship position, preferences, and habits. Social media monitoring technologies can inform you what your consumers think about your firm and products and what other topics they are interested in.

2. Speak the Language of Your Audience

If you use a too formal tone, you’ll never get along with Belieber preteen girls. And your flowery wording and exclamation marks will almost certainly alienate senior sports car enthusiasts. You must speak your audience’s language to engage and interact with them. This includes employing the right tone and voice and including real words and phrases people use.

3. Understand Your Organic Keywords

Organic search is usually the most important source of visitors for any website, be it for Virginia Beach IT companies. It’s critical to understand what keywords are driving customers to your shop, why those keywords are being used, and what level those customers are in. 

You may better meet your audience’s needs by discovering relevant search phrases and the user intent driving them. Blog postings, FAQs, learning centers, and resource sections are some common places to find informational content. Product category webpages and product pages provide navigational and transactional elements.

You may use resources like Ahrefs or BuzzSumo to find out which other websites are presently dominating a search phrase. These platforms will display the number of backlinks, the publisher, publication date, and other information. Investigate what your rivals or the most successful companies are doing, and then duplicate it with your distinctive tone and style.

4. Retargeting allows you to stay top of mind.

Customers who arrive at your business early in their purchasing journey — through an educational keyword search, a guest blog post link, a display ad, or any other method — are unlikely to make a purchase. That’s normal and understandable. Through remarketing, you may keep those clients in the contemplation phase and bring them back to your business.

Many digital outlets provide retargeting marketing choices. AdWords may be used for search remarketing, Google Display Network or a DSP, or Facebook for desktop and mobile device retargeting. Knowing who your intended audience is and which channels they utilize can help you determine which channels are suitable for your remarketing activities. The list of integrations provided above is helpful in establishing channel ROI from ad campaigns and can serve as a good starting point for identifying where retargeting may make the most sense for your company.

Gaining a thorough grasp of your clients and what inspires them can assist you in defining a more targeted audience. Only then can you leverage digital platforms to reach that demographic, resulting in greater quality traffic, better on-site interaction, and, most crucially, more revenue.…

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Three eCommerce Marketing Automation Trends That Prevailed 2022

You may say a lot about the digital marketing business, but you can’t claim it’s mundane.

Digital marketing Virginia Beach professionals and business owners always have something new to learn, whether it’s a game-changing technology that’s upending the industry or new trends and ideas to help you fine-tune your own plan to sell more from your business and remain ahead of the competition.

When it comes to technological advances, 2022 has not disappointed.

1. Automation’s Continued Rise

What comes to mind when you hear the phrase “automation”? If you’re like most marketers, you’re definitely thinking of email automation – automatic nurturing drips, promotions, and other such things. However, automation entails far more than simply emails.

SMS automation, chatbots, and other tools may all be automated to provide consumers with a fantastic online experience – and marketers with the data they seek.

Ascend2 discovered that over 75% of customer lifecycle were automated to some level in February 2022. Advertisers have more time to improve communications, analyze data, and guarantee that every point of contact is a chance for success by streamlining more and more tasks along the customer experience.

Furthermore, automation systems assist marketers in gathering more information about prospective clients, allowing for not just more, but more relevant communication.

Marketing departments, for example, may set up abandoned cart SMS notifications, inaction emails, page-closing pop – up ads that offer users promotional coupons based on their history – the options are limitless.

As more teams begin to use automation, it is evident that those that do not will be at a competitive loss in the future.

2. Email is Still King

Email has long been an important component of any digital marketing strategy for Virginia Beach IT companies, but with advancements in automation and data collection, email campaigns are now more effective than ever.

Before we proceed, it is critical to distinguish between an automated email and a promotional email.

Sales advertisement are one-time messages that firms send out manually, such as a weekly email offering special deals, discounts, new items, and other promotional-style messaging. Messages prompted by user activity, such as when a user discards a basket, subscribes to a newspaper, or makes a purchase, are examples of automated messages.

Marketers may benefit greatly from the data utilised to deliver automated email campaigns. You may send emails based on a shopper’s prior purchases to propose new things they would want to buy next. If a customer abandons an item in their shopping cart, you may give them a reminder, a promotional code, and even a few comparable goods that may complement their purchase. Personalizing email correspondence and detailed messaging are critical components of every effective digital marketing strategy and may significantly increase your bottom line.

3. SMS Marketing is Growing in Popularity

SMS marketing is a novel approach that has offered marketers a direct route to their customers in recent years. Customers choosing to provide a brand their personal cell phone number is no easy undertaking, so creating a campaign might be difficult. But if done correctly, that challenge may provide wonderful results.

Why has SMS marketing become so popular? Because it allows marketers to communicate with patrons who opt-in on the same devices from which they purchase. In 2021, mobile commerce is expected to grow by 12.2%. SMS is a key differentiator for mobile commerce because of its capacity to engage with clients on such a personal level. 

However, tremendous power comes with great responsibility. Consider SMS texts to be more personal and urgent than emails. Begin with automatic messages driven by your customers’ actions, then progress to promotional communications around major events, holidays, or discounts.

Keep your communications brief and simple to ensure they are beneficial to your customers.

In 2021, SMS drove 106% more orders than in 2020. Omnisend —

These developments indicate a definite shift toward more useful, data-driven engagement between businesses and their consumers.

If you don’t use technology that enable this type of communication in your firm, you risk slipping behind. …

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Tips to Increase Holiday Sales This Festive Season

The holiday shopping time is the busiest season for businesses of all kinds.

Online companies, whether small brands or big corporate powerhouses, rely on occasions like Black Friday and Cyber Monday to start off the ultimate sales season. The only difficulty is that these shopping days are essential to more than just your company. Your competitors are doing the same. Thus, digital marketing Virginia Beach firms suggest brands prepare for the holiday season in advance.

How can you ensure that your eCommerce shop succeeds? Use these methods to boost your Christmas online shopping revenues.

  1. Improve Your E-commerce Website’s Conversion Rates

With so much Christmas shopping taking place online, your eCommerce platform must be running optimally. Minor testing on your site should be performed throughout the year to ensure top performance over the holidays.

Consider it like training. You’ve been working hard all year to build an operational powerhouse that will pay off over Christmas.

  1. Make your site mobile-friendly.

As per eMarketer, mobile commerce revenues will total $360 billion by 2021. That figure is predicted to nearly treble to $710 billion by 2025.

With so many customers accessing your business via mobile devices, your store must be optimized for both desktop and mobile browsing.

Here are some mobile optimization tips:

  • Run a Google Mobile-Friendly assessment and implement the recommended changes.
  • Based on the buyer’s geolocation, personalize delivery estimates and product availability.
  • Use the above-the-fold space to highlight the best offers.
  • To boost website performance, enable dynamic page serving.
  • Pop-ups and sidebars should be avoided for mobile users since they increase friction.
  • To avoid errors, pre-fill customer information at checkout.
  • Allow guests to send their shopping lists in order to complete their purchases on the desktop.
  • Add support for digital wallets to expedite the checkout process.
  1. Offer Buy Now Pay Later (BNPL).

Buy Now Pay Later (BNPL) finance, which allows consumers to pay for their goods in installments with no interest or penalties as long as they complete their payments on time, is a crucial instrument for Christmas retail sales this year.

Brands can target a younger market with new payment options like Affirm, who may not have been able to buy using standard financing options like credit cards and the related worries about interest charges, extra costs, and revolving credit. As a result, for firms aiming to capitalize on the holidays, providing BNPL tools is a necessity.

Not only do today’s buyers appreciate the ability to use several payment methods, but shops may profit from offering “as low as 0% APR deals” using Affirm as a strategy to attract new business over the holidays.

Learn more about how Affirm may help your company improve sales this holiday season.

  1. Improve your pop-ups, forms, and website message.

During annual content re-optimization, site micro-copy – button names, call-to-actions, surveys, and pop-ups — is frequently forgotten. But why is that? These minor changes to Virginia Beach IT companies websites can provide a sense of joy and encourage conversions.

During the Christmas season, most eCommerce shop owners are only able to perform a few A/B tests to optimize every cranny of their website. So pick your priorities:

Pop-ups and banners on the website

Make your regular pop-ups more seasonal. Change the colors, message, and value proposition to better complement the seasonal campaign. However, don’t go overboard and bury your usual brand voice behind the seasonal marketing craziness, or you risk alienating certain customers.

Forms for billing and shipping

These forms are by far the most prone to errors and frequently confuse customers. Make everyone’s job easy by:

  • Filling in the blanks for returning clients.
  • The shipping address is being validated automatically.
  • A drop-down option for house numbers based on zip code is provided.
  • Service notifications concerning shipment timeframes and potential delays are displayed.
  • Including tooltips in required fields that may cause misunderstanding.
  • Adding more microcopy to describe what information you want.
  1. On-page CTAs

The most difficult to optimize are call-to-actions. A few weeks before the campaign’s premiere, try trying different versions. To accomplish this:

Add a hotspot tool to your website and sales pages to see which areas attract users’ attention.

Make multiple CTA versions for various components. Create more descriptive button text, such as “ask pricing” instead of “request quotation.” Change the product descriptions as well. Increase the number of product characteristics, inject more character into your content, or experiment with new eCommerce copywriting methods.

Perform several A/B tests to evaluate the efficacy of new and old components. Scale what works for you. Remove what doesn’t work.…

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